Culture, Media & Creative Industries @ Kings

CMCI’s Dr Ruth Adams is quoted in an i-D magazine article: “Why is Everyone Obsessed with Alien Beauty: And is it a New Kind of Subculture?”

Here, journalist Clementine de Pressigny argues that: “beauty today is about shaving your head, shaving your brows, adding a third or fourth eye and bleeding black from your hyper-coloured eyeballs.”

“It’s obviously growing on Instagram right now,” agrees Dr Adams “and it’s clearly a backlash against normative beauty standards, although the amount of labour involved is obviously no less.”

Ruth locates the new fashion within punk, goths, new romantics, and the New York hardcore scene.

You can read the full article at: https://i-d.vice.com/en_uk/article/7x3dy9/why-is-everyone-obsessed-with-alien-beauty-instagram-fecal-matter

i-D was founded by former Vogue art director Terry Jones and is now part of the Vice Media stable.